Wether in cartoner, flowpack or stand-up pouch,
secondary packaging lets you optimize
communication, increase brand knowledge
and has a direct influence on product perception.
The packaging is a brand's greatest ambassador. Once the primary packaging is defined, choosing the right secondary packaging will be crucial to optimize distribution. Be it either gusset, box, stand-up pouch, flowpack… secondary packaging lets you optimize communication, increase brand knowledge and has a direct influence on product perception. The reason being in most cases is that it is the first thing that will be seen before the unitary packaging. For example, a flowpack with 8 well placed sticks transmits a better quality feeling than the same product inside a gusset or stand-up pouch, into which it falls in a disorderly manner.
Nowadays, modern distribution demands a product that offers logistical advantages and communicates independently. The packaging has to allow an easy identification and an attractive design, as well as an increase in rotation, and therefore, in sales. The well-known shelf-ready-packaging, eases product reposition on the shelves, and at the same time, it is extremely adjusted to Marketing needs.
ARANOW offers solutions tailored to the needs of our customers in each market: from cartoner to serve the product in bulk, to unit counting and correct positioning into flowpacks.